If you are using a Facebook Pixel to track events for your ads, you will want to add the Pixel code to your website.

What you will need:

  • Facebook Pixel Code
  • Events you want to track

Step 1: Add Pixel Code to Website

  • Copy the main pixel code from your Facebook Events Manager
  • Navigate to your Website. Click Settings. Paste in your Pixel Code to the Head Tracking Code Section.
  • Save to confirm your changes.

Step 2: Add in Event Specific Code to Individual Pages

  • Choose the Step where the event in question is occurring (e.g. Lead would occur after an Opt In)
  • Edit the Step.
  • Choose Settings > Tracking Code
  • Click Footer Code and paste in the Event Code.


Facebook Pixel Code (insert your ID in the IDHERE part of the code):

<!-- Facebook Pixel Code -->








  s.parentNode.insertBefore(t,s)}(window, document,'script',


  fbq('init', ‘IDHERE’);

  fbq('track', 'PageView');


<noscript><img height="1" width="1" style="display:none"



<!-- End Facebook Pixel Code -->

Facebook Event Code: 




List of Facebook Standard Events: